Digital Marketing Industry Future at Risk
Digital marketing is considered a must-have business activity by all companies irrespective of their size these days. The exponential growth of connected
We create disruptive digital marketing implementation as the primary business unit. The second business unit focuses on consulting services that cover multiple activities. The third business unit focuses on Recruitment and Placement in Information Technology. The fourth business unit focuses on the Financial Services domain. We correlated all four segments to cover the business ecosystem of 7C’s such as consumer, content, context, communications, collaboration, commerce, and compliances. We offer services to consumers, prosumers, Enterprises, and Governments covering global geographies.
We believe and follow 3C’s with respect to project delivery such as Commitment, Conviction, and Communications to offer “Delivery with Differentiation”.
We recognize and understand the prevailing industry challenges and hence define our process in such a way that makes us capable of identifying potential challenges and the mechanism to convert challenges into opportunities. Digital transformation is primarily focused on branding, awareness, profiling, and positioning of content to acquire a quality consumer to enterprise customers. To achieve the same; problem-based solution design is mandatory to implement to mitigate any showstopper.
For us delivery of the project is paramount, but we make ourselves different from others by offering “Create Once & Replicate in Multiple Form” to improve revenue recognition, return on investment and reduce the total cost of acquisition or ownership.
Requirement Capture
We capture your requirement in customized form to map it with the proposed solution. The requirement capture section consists of the project goal, potential customer segment, usages segment, probable technology choice, preferences on connected devices, probable price point, regulatory or policies framework, security (must have and preferences), etc.
Research
We execute extensive research on usages, adoption patterns, competitors, risk, and change analysis to integrate the findings with customer requirements to categorize requirements in multiple buckets
Problem Statement
Based on the above activities’ execution, we define the problem statement to define the challenges bucketing. To mitigate the showstoppers during the definition of solutions, it is important to correlate the probable problem statements.
Regulatory Impact Analysis
The rise in connected devices and widespread usage of digital content brought multiple regulatory frameworks and policies to the ecosystem. We identify the applicable regulation and analyze its impact on service and business logic. It helps to mitigate any regulator threats or potential non-compliance
Solution Designing
We propose a tiered and consolidated solution design with step forward strategy to implement the solution. None of the solutions carry any value with defined Key Performance Metrics to achieve the defined goal under the requirement document. Every follow that process.
Strategic collaboration
Being a digital marketing-centric company, close collaboration with DSP and SSP is mandatory to choose the digital assets based on the consumer or prosumer preference under the requirement document. Digital marketing results are based on the traffic type and filtrations of traffic are our expertise. As we possess multiple private or shared digital assets and map the implementation based on the requirements
Solution Implementation
The solution implementation gets integrated with multiple tools to monitor traffic quality, defined QoS, QoE, fraud mitigation, etc. We continuously optimize the traffic modeling to ensure having traffic that gives the best return on investment
Monitoring, Analytics & Reporting
We offer complete transparency by offering monitoring and analytics assessment followed by a complete report on implementation and acceptance results. We follow five gate process of solution implementation and this section act as 5th toll gate
We consider recruitment and placement as the core of our offerings. Most companies these days are struggling to identify talented resources with a long-term vision to stay with the organization. The challenge of the industry is retention as resources tend to move for a small hike.
Given the dynamic economic environment, it’s important to reflect on the following during the hiring process and those are as such but not limited to that
Being from the technology domain, the highly experienced recruitment team analyzes candidates on their attitude, and approach towards their commitment and accordingly filters the profiles.
We offer both permanent and contractual resources across technologies. We also have more than 50 partners on our panel with expertise in technology and hence can facilitate the resources in flat 24 hours (contractual) whereas in 72 hours for permanent resourcing.
The financial service business unit offers its consultancy to consumers, prosumers, and enterprises. Indian taxation and financial compliances are considered red tape but we make it simple for you. The home of multiple opportunities for corporates, we offer international companies our “COME & GROW IN INDIA” services which include end-to-end setup of your organization coupled with resourcing also.
For individuals in India, we offer direct taxation, growth investment, HNI investment opportunity consultancy
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