To achieve your content, please do the following self-assessment:
- Who is your audience?
- The geography of the audience?
- The goal of your messaging to the audience?
- Who are the competitors?
- What is the adoption pattern of similar content?
- Does your content fall under the regulatory or political domain?
- How do you want to reach your audience digitally?
- What is your digital presence as of now?
- Are you designing content marketing for user acquisition, revenue generation, social awareness, branding, or product launch?
- Which kind of connected device do you want to target?
The above 10 points are the peripheral queries that define the roadmap to create content with strategic and tactical digital placement.